Effective June 9, 2025

Important Announcement from Hanes Printwear
Hanesbrands is excited to announce a new, exclusive distribution partnership with S&S Activewear for the Continental U.S, Caribbean and Canadian printwear markets, beginning January 1, 2026.

As of that date, S&S Activewear will become the sole wholesale distributor of Hanes® & ComfortWash® printwear products in these regions. This strategic move is designed to simplify the ordering process, improve inventory availability, and enhance the overall customer experience for decorators and promotional products businesses.

To ensure a smooth transition, Hanes products will remain available through all current distributor partners through December 31, 2025.

Customers in Hawaii will continue to be supported through American T-Shirt Company, our authorized partners for that market.

The FAQ below is designed to help answer common questions and provide clarity about what this change means for you and your business.

GENERAL OVERVIEW

Q: What is changing with Hanes distribution?

A: Effective January 1, 2026 Hanes has entered into an exclusive wholesale distribution partnership with S&S Activewear. This means decorators will now purchase Hanes printwear products exclusively through S&S for their day-to-day and small-to-mid-size orders.

WHY THE CHANGE?

Q: Why is Hanes partnering with S&S Activewear?

A: The custom apparel industry has undergone major shifts—distributor consolidations, brand exits, and bankruptcies. Amid this change, Hanes remains committed to delivering high-quality, imprintable apparel at competitive prices. By partnering exclusively with S&S Activewear, a leader in wholesale distribution, we’re ensuring deeper inventory, faster delivery, and exceptional service nationwide.

ORDERING TIMELINE & TRANSITION

Q: Can I still order Hanes products from my current distributor today?

A: Yes. While we’ve announced our exclusive partnership with S&S Activewear, the transition will not go into effect until January 1, 2026. Until then, you can continue purchasing Hanes products through your current distributor partners as usual. We’ll continue to provide updates throughout the year to ensure a smooth and informed transition for all our customers.and fulfillment speed.

Q: What about inventory levels?

A: One of the key benefits of this partnership is deeper, more reliable inventory, improving availability and fulfillment speed.

SALES & SUPPORT

Q: Will I still have a Hanes rep?

A: Yes. Your Hanes rep will continue to support you—especially for strategic planning, program needs, and product education. For day-to-day orders, your S&S sales representative is your primary contact.

Q: What if I need help deciding what to order?

A: Both Hanes and S&S reps are available to help guide your product choices. You’ll also see expanded tools and content through S&S platforms to make decision-making easier.

Q: Who do I contact for questions?

A: For any questions please visit our Contact Us or call 800-685-7557 (Monday-Friday 9am-8pm CST)

PRODUCT & FUTURE PLANS

Q: Will Hanes be adding new products?

A: Yes. With closer feedback loops between decorators, Hanes, and S&S, we’re actively exploring new styles and improvements—tailored to what decorators need most.

FOR MORE INFORMATION

Customer Service: 800-685-7557 (Monday-Friday 9am-8pm CST)